Poke the Box Studios transcends the conventional role of a creative studio. Made up of founders, brand builders, creative directors and strategists, our team boasts experience in shaping and influencing businesses and brands across the expansive landscapes of Europe and Oceania.

Our Studio

Who’s behind Poke the Box?
Michael is a serial entrepreneur and strategist working across tech, consumer goods and hospitality. With a deep rooted love for problem solving and great branding he has merged his love for building businesses with the finest brand storytelling. Michael understands the entrepreneurial demands and builds our projects with a blend of creativity and pragmatism that is essential in an ever-changing competitive landscape.

Lauren is a passionate Creative Director with the skill set that transcends industry boundaries. From fashion to tech to FMCG, she possesses an innate ability to cultivate founders ideas into captivating brands. They both carry a deep interest in art, culture, nature, new ways of seeing, and most likely spending too much time cuddling dogs. 

Together, they lead a wonderful and intimate team committed to working with a select number of clients each year, united by ambitious and solution oriented ideas and strategies.

What does Poke the Box mean?
We exist to push innovation. Innovation happens when we question, explore and challenge norms. We don’t want to just disrupt the status quo, we want to re-invent the status quo. 

Poking the box is about guiding our partners to step outside their comfort zones. Our mission is to shape a future where brands are not just noticed, but remembered. That means often, we have to think a little differently.

When we break from convention and embrace a fusion of strategy and imagination we’re able to, what we call, poke the box. Unlocking a full spectrum of creative potential, turning ideas into captivating stories and experiences.

Poke the Box Ventures
With years of experience collaborating with over a hundred businesses, we've gained a unique insight into what turns a great business into an exceptional brand. We’re in the business of creating and nurturing exceptional brands of the future. Although we’re not a bank we occasionally collaborate with our clients by sharing risks and investing in select ventures through sweat equity.

Our primary venture focus is on identifying brands that are not only highly disruptive and scalable but also sustainable, contributing to a net positive impact on the world.

After all, how can we be in the business of building brands of the future if we don't protect the future. If your business resonates with our mission and you're interested in a potential partnership, please reach out to us. We love chatting with like-minded individuals—creative minds, visionaries, and entrepreneurs—who align with our values.

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Read some of our thoughts on X: @pokethebox_